Jeff Goins – Effective E-mail and Newsletter Marketing

Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.

This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.

Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.

What You’ll Learn In Effective E-mail and Newsletter Marketing

Day 1

• Introduction
• Why Email?
• Understanding the Framework
• How to Set Up Your Email List
• Creating a Signup Form
• Crafting Content
• Calls to Action, Closing, and the P.S
• Student Questions
• Newsletter Types: Updates
• Newsletter Types: Posts
• Newsletter Types: Promotions

Day 2

• Students Discuss Yesterday’s Assignments
• Simple Web Design Tips to Build Your List
• Building Your List By Using Bait
• Leverage Your Network
• Measuring Engagements
• Skype Guest Tim Grahl on Metrics
• Practical Applications of Metrics
• Keeping Your Readers Engaged
• Blacklists, Ethics, Consistency and Feedback
• Selling to Your List
• Making the Ask

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