Brad Callen Bryxen – Adwords Domination Masterclass

What You’ll Learn In The AdWords Domination Masterclass

Section 1 – Introduction

• How to make sure you understand Google’s goals BEFORE you get started (so you can align your goals and have advertising longevity)
• How to properly set up and run campaigns that CONVERT
• How to scale and have long-term success with AdWords (so you can use Google to build multiple online businesses like I did)

Section 2 – Quality Score Secrets

• How your ad rank is determined by Google’s measurement of 2 key scores on a 1-10 scale (and is actually assigned at the keyword level)
• How to make sure you get rewarded by Google with higher positions and lower CPC
• How your landing page, CTR, and Relevance affect your Quality Score (and which one has the BIGGEST impact)
• 2 ways you can immediately improve your Quality Score
• And much more!

Section 3 – Google Search Manifesto

• How to use Google’s Keyword Planner to uncover untapped niche market keywords (and how to figure out which ones are likely to be the most PROFITABLE)
• The 3 different “layers” of searches people do before buying anything
• How to identify the “layer” with the most traffic AND the “layer” with the most competition (so you can go after the one with the most traffic and AVOID the one with the most competition)
• How to prevent the WRONG keywords from sucking your ad budget dry (with useless clicks that won’t convert)
• And much more!

Section 4 – Display Campaign Domination

• The 5 questions you need to answer to figure out whether a Google Display Network campaign is best for your product or service
• How to write high-converting Expanded Text Ads (even if you’re not a writer)
• The 1 big advantage of using Responsive Ads in your campaign (and the assets you’ll need to quickly create your own)
• How to properly segment your ads to maximise conversions
• And much more!

Section 5 – Advanced Targeting Options

• How to leverage remarketing to increase conversions and decrease your CPC throughout your entire funnel (this strategy even works across multiple different devices)
• How to create custom Combination Audiences for your remarketing campaigns (so you can target ultra-specific segments of your funnel’s overall traffic)
• How to use Google’s Affinity and In-Market Audiences to find untapped NEW audiences for your product or service (based on audiences your funnel is ALREADY converting with)
• And much more!

Section 6 – AdWords Editor

• How to make bulk changes to your AdWords campaign locally so you can get work done much faster (instead of uploading one change at a time)
• How to use filters to manage BIG campaigns with 100s of different ad groups (so you can avoid getting bogged down when scaling up a highly successful campaign)
• When to use Import & Export campaigns (and how you can use them to create “shell” campaigns and quickly recreate your success for another product or service)
• And much more!

Section 7 & 8 – Adwords Compliance

• The 3 critical areas of Google AdWords Policy compliance that ANY advertiser must meet
• Why you need to be fully transparent about “Information Harvesting” (and how just one misstep could suddenly have the Google Policy Team breathing down your neck and even threatening to shut down your account)
• Why ignoring the Bridge Page and Mirror Page Policies can crush you if you’re doing ANY affiliate marketing on Google
• How to master compliant copywriting so you can easily sell your product or service on Google without having to worry about breaking any rules (aka the “hot sauce” of Internet Marketing)
• And much more!

More courses from the same author: Brad Callen Bryxen

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