Self-paced training – Mastering Business Testing

Mastering business testing: how to test and validate your business ideas with real customers

Are you trying to find a market fit for your product? Or are you trying to decide what project to invest in next?

Learn how to test and validate your business ideas with real customers

• Learn a clear and practical way to test and de-risk your business ideas
• Create a shared language for testing in your organization
• Pairs with the Business Model and Value Proposition Canvases

What You’ll Learn In Mastering Business Testing

• Chapter 1: Introduction to testing: why test business ideas in 
a systematic manner
• Chapter 2: Hypothesis: how to design well-formulated, hypotheses
• Chapter 3: Business experiments: how to design experiments that produce strong evidence
• Chapter 4: Learning from your experiments to take action
• Chapter 5: Making evidence-based decisions
• Chapter 6: Manage: how to structure, manage and track your experiments
• Chapter 7: Presenting your idea — share learnings and get buy-in from decision

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