YOYAO Hsueh – Topical Maps Unlocked

Topical Authority Made Simple

A topical map is a visual representation of the main topics, subtopics, and supporting content within your industry. It allows you to clearly outline the scope and depth of your knowledge and expertise, and helps you organize and present your content in a logical and easily digestible way.

This course is designed to help you establish your site as a topical authority by creating and using a comprehensive topical map. Throughout the course, you’ll learn how to research, organize, and present your content in a way that showcases your expertise and builds credibility to users and search engines.

Course will have many over-the-shoulder videos, including the build-out of a new topical map on a niche that the pre-launch students will help pick out!

What You’ll Learn In Topical Maps Unlocked

• Welcome to Topical Maps Unlocked!
• Overview of the Tools We Will Use
• New Site vs Existing Site Approaches
• What Is Topical Authority and Why is It Important for SEO?
• What is the Topical Authority Approach?
• What is a Topical Map?
• How to Read a Topical Map
• How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text
• Examples of Sites With Good Topical Maps and Authority
• Choosing a Niche and Starting Point
• Breaking Down the Niche With the Template
• Competitor Research and Analysis Using the Tool
• What Keyword Research Tools to Use
• Researching and Gathering Keywords
• Analyzing and Filtering Keywords
• Clustering Keywords
• Intro to Topical Hierarchy and Site Architecture
• Creating the Topical Map and Hierarchy
• Creating the Mind Map From the Spreadsheet
• Creating the Site Architecture in WordPress
• Turning a Topical Map Into a Content Plan
• Where to Start Writing Content
• Do Content Quality and Relevance Matter?
• Internal Linking With a Topical Map
• Managing Your Anchor Text
• Keeping the Topical Map and Content Plan Up to Date
• Tracking and Measuring Results
• Creating a Topical Map for an Existing Site
• Cannibalization, Pruning, and Updating Content
• Putting It All Together

About YOYAO Hsueh

I have created many topical maps for clients through my service at TopicalMap.com. I also provide SEO and content strategy services to clients in a variety of industries. I’ve built, bought, and/or sold dozens of niche and authority sites. Through my experiences, I have experienced the benefits of topical authority in gaining the trust of Google and visitors.

I also run the Niche Surfer newsletter and Niche Creator Q&As at nichesurfer.com. I curate and share the best SEO and niche site resources weekly to help you learn to build profitable niche sites, create content, and generate passive income online.

For me about me, I’ve also been interviewed on a couple podcasts: Niche Pursuits with Spencer Haws and Niche Website Builders with Adam Smith.

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