Brendan Dell – Product Positioning Masterclass

Harness a proven 7-day process to position your product for breakout growth.

Having trouble differentiating your product? Learn to harness the power of narrative to build a repeatable growth engine, hone your sales pitch, and win.

The Product Positioning Master Class is the complete online training + community to learn to differentiate and drive breakout growth.

This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation. Get a sneak peek of the first few lessons here.

Built for:

• Founders
• VCs
• Product Managers
• Marketers
• Consultants

What You’ll Learn In Product Positioning Masterclass

Section 1: Learn What Influences B2B Buying Decisions

• New science revealing what drives buying decisions
• Story as adaptive evolutionary mechanism
• The two key cognitive biases you need to know
• Optimal marketing mix by business stage

Section 2: The Story-Selling Framework

• Overview of course templates
• Introduction to the elements of $1B pitches
• The most effective ways to identify your best customer
• How to see inside your buyers mind
• How to identify your demand type
• Identify change, stakes, villain
• Identify your promised land, proof, results
• Create a high-impact simple promise

Section 3: Roll-Out

• A crash course on developing a high-growth go-to-market strategy

Section 4: $1B Walkthroughs

• Zuora
• Control Plane
• Sudozi
• More added monthly!

About Brendan Dell

I’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you.

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