Description
Jim McKelvey – How To Build An Unbeatable Business
THE BLUEPRINT FOR TRANSFORMING “CRAZY” INNOVATIONS INTO LIFE-CHANGING COMPANIES
A step-by-step, repeatable process for helping you unlock groundbreaking, innovative, and competition-proof entrepreneurship within yourself and your company.
The same proven, paradigm-shattering framework that helped Jim beat Amazon, will help you turn “crazy ideas” into unrivaled new products and services which sell in any economy.
THIS NEW INNOVATION COURSE WILL HELP YOU…
- LAUNCH UNBEATABLE PRODUCTS
Jim will help you find “perfect problems” where no viable solution even exists yet. While others copy, create solutions people didn’t even know they needed. - THRIVE IN UNCERTAINTY
Businesses without innovation fail in hard times. By using this framework, you’ll set yourself up to succeed no matter what’s going on in the world. - FIGHT OFF ATTACKS
It’s impossible for a competitor to copy your entire innovation stack. You’ll learn how to use it to defend yourself and win even against the biggest competitors. - INCREASE PROFIT MARGINS
When you have superior solutions, you get to charge superior prices. Those profit margins protect your business through uncertainty. - EASILY SCALE FASTER
When you have the best product, service, and operations, you scale faster. You’ll innovate at each step from idea all the way to fulfillment. - OUTSELL YOUR COMPETITION
Innovation means you get to be first in the marketplace. It becomes your unfair advantage and how you’ll outserve and outsell your fiercest competition.
What You’ll Learn In How To Build An Unbeatable Business?
LESSON 1: WHAT IS AN INNOVATION STACK
Impossible To Copy
Build an interlocking mechanism that’s impossible to copy.
The Power of New Ideas
Discover how to use principles like anchoring and conservatism.
LESSON 2: FINDING WINNING INNOVATION STACKS
What To Look For
Jim shows you exactly what kind of innovation stacks to look for.
Become Customer Focused
Learn why you want to always stay customer-focused, not competitor-focused.
LESSON 3: HISTORICAL INNOVATION STACKS
The Square Example
See how Jim used Square’s innovation stack to beat Amazon.
Other Examples
Walkthrough examples of some of the most game changing stacks in history.
LESSON 4: FINDING PERFECT PROBLEMS
What Is A Perfect Problem
Follow along as Jim reveals how the best problems currently don’t have solutions.
You Must Care More
Discover why “caring more” is one of Jims (and yours) biggest unfair advantages.
LESSON 5: TOTAL ADDRESSABLE MARKET
Starting With The End
See why Jim believes the most interesting part of any market is the end.
Just Past The Bottom
Discover the part of the market where no one else ever fights for.
LESSON 6: COPY LIKE A PRO
When To Copy
Learn when Jim advises people to copy as much as possible.
Partners In Growth
Discover how both innovation and copying work together for explosive growth.
LESSON 7: MISTAKES TO AVOID
What Not To Do
Uncover the top pitfalls you must avoid when innovating inside your own business.
Avoiding A Deficit Mindset
Jim walks you through one of the most crippling mindsets to avoid as an entrepreneur.
LESSON 8: YOUR INNOVATION TIMELINE
When Beats How
See why Jim always advises businesses to begin innovating now, not later.
Optimize For Speed
Discover how to leverage and use innovation speed to profit before you’re copied.
LESSON 9: WOW INNOVATION MOMENTS
One At A Time
Learn how to build one innovation at a time instead of all at once.
Simple Solutions
Model the same simple solutions framework Jim uses to keep innovation happening.
LESSON 10: PRICING
Low, But Not Lowest
See how a low price and customer trust becomes interconnected
Don’t Cheapen Your Product
Learn exactly how to price your product or service against your competition.
LESSON 11: HARNESSING FEAR
Becoming Comfortable With Fear
Follow Jim’s best practices with winning any attack your competition throws at you.
Overcome Self Doubt
See why no matter how big your competitor might be, you always have a chance.
LESSON 12: DANGERS TO YOUR STACK
Beware Of Linguistic Gravity
Learn how to overcome misperceptions in the minds of your customers.
Market Attention Matters
Jims reveals why your innovation stack can’t save you in markets you ignore.
LESSON 13: INSIGHTS FROM SQUARE
The Easiest Stacks To Build
Why your small small or new business is one of the biggest advantages you have.
Do What’s Right
How to do what’s right for the product, even if the industry’s not ready for it.
About Jim McKelvey
Jim McKelvey is the billionaire co-founder of Square (now Block), chairman of the St. Louis Federal Reserve, and one of today’s most visionary minds on building unbeatable businesses.
But before all the fancy titles, Jim was a passionate glassblowing artist who’d lost a much needed $2,000 sale simply because he couldn’t accept American Express. So with no experience or expertise, Jim threw himself into solving the problem and Square was born.
Yet not long after launch, Amazon copied their product and undercut their price. Jim was outfunded and outstaffed. For most, this would’ve spelled the end. And up until that point, it had spelled the end for every startup Amazon sought to destroy…until Jim.
Instead, less than a year later, and for the first time in history, Amazon was the one in full retreat and soon discontinued its service. Square had won. Amazon even mailed all of their soon to be “former” customers a Square chip reader!
Jim McKelvey is the billionaire co-founder of Square (now Block), chairman of the St. Louis Federal Reserve, and one of today’s most visionary minds on building unbeatable businesses.
But before all the fancy titles, Jim was a passionate glassblowing artist who’d lost a much needed $2,000 sale simply because he couldn’t accept American Express. So with no experience or expertise, Jim threw himself into solving the problem and Square was born.
Yet not long after launch, Amazon copied their product and undercut their price. Jim was outfunded and outstaffed. For most, this would’ve spelled the end. And up until that point, it had spelled the end for every startup Amazon sought to destroy…until Jim.
Instead, less than a year later, and for the first time in history, Amazon was the one in full retreat and soon discontinued its service. Square had won. Amazon even mailed all of their soon to be “former” customers a Square chip reader!
More courses from the same author: Jim McKelvey
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