Analytics Mania – Google Tag Manager Course Bundle

Is this Google Tag Manager bundle right for you?

Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking. After completing both courses, you will know not only the essentials of GTM but you will take your skillset to a whole new level.

This bundle is right for you:

• if you are totally new to Google Tag Manager
• or if you have been using Google Tag Manager for a while but are still thinking that you’re just scratching the surface
• if you want to have more flexibility/power while managing tracking codes
• if you want to properly implement GA4 Ecommerce Tracking
• if you don’t want to spend months trying to figure out things on your own
• if you like to learn things by actually doing practical tasks
• if you want to be prepared for the future of web analytics
• if you want learn how to benefit from server-side tagging
• if you want to become a Google Tag Manager professional

This course is not for you if:

• You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
• You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.)
• You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
• You expect to learn JavaScript here. Even though I will explain some JavaScript concepts, but that is not the only focus of the course.
• This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.

What You’ll Learn In Google Tag Manager Course Bundle?

GTM Course for Beginners will teach you:

• How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
• How to implement Google Analytics 4, Facebook Pixel, etc.
• How to measure valuable and important website interactions which drive real insights
• How to make your tag management GDPR-compliant
• How to apply your new knowledge in actual real-life projects

Intermediate Google Tag Manager course will teach you:

• How to access custom data on a website without developer
• How the Data Layer actually works (let’s go beyond the beginner level)
• How to create advanced triggers with CSS selectors
• How to deal with iFrames
• How to configure GA4 Ecommerce setup (from A to Z)
• An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
• How to use and benefit from server-side tagging

More courses from the same author: Analytics Mania