Kelsey Formost – Copy Class

YOUR COPY (WORDS THAT DESCRIBE YOU & YOUR BIZ) TOUCHES EVERYTHING IN YOUR BUSINESS.

YOUR WEBSITE, EMAILS, BIOS, SOCIAL MEDIA- EVERYTHING…

EVEN IF YOU HATE WRITING.

How to write anything for your business…

Copy Class was created with the non-writer in mind. You don’t even need to like writing to get a TON of value out of this course.

This course was LITERALLY designed for those who feel intimidated or overwhelmed by the idea of writing.

This is not your typical copywriting class full of technical jargon and advanced techniques. This is simple, step-by-step guidance on how to write anything for your business.

What You’ll Learn In Copy Class?

• COPYWRITING 101

all the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)

• YOUR IDEAL AUDIENCE

Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)

• HIGH-CONVERTING WEBSITE WORDS

The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)

• HOW TO WRITE KICKASS EMAILS

that connect & convert (and have people looking forward to seeing you name in their inbox!)

Copy Class have 4 Modules:

MODULE 1:

• Exactly what copywriting is (and why it’s different than just plain ol’ writing)
• The philosophy behind why copywriting works
• How to write from your ideal customer’s mentality
• The ONE goal of all copywriting
• How to earn your readers’ trust using copy

MODULE 2:

• How to figure out EXACTLY who you’re writing for.
• How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
• PLUS: My favorite Writer’s Block Busters if you feel stuck!

MODULE 3:

• The step-by-step process of writing a website that sells
• Creating and understanding your unique value proposition
• The importance of having site and page goals & how to set them
• How to write headlines & sub-headlines that convert
• How to easily write body copy without getting intimidated
• Finally- easy design tips that will make your site a pleasure to read!

MODULE 4:

• Why email should be your business’ #1 priority
• How to create the perfect opt-in so people are excited to join your list
• The 3 kinds of emails you NEED to have for your business
• How to write irresistible “omg-I-have-to-click” subject lines
• My foolproof “High Five” method for writing drip campaigns

More courses from the same author: Kelsey Formost

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