Melanie Lea – Powerhouse Web Designer

A business course for web designers

Learn how to use Dubsado and my client-tested template library to automate your client systems, save 10+ hours per project and deliver a $5k+ web design experience.

There are 5 major client processes every web designer should “set and forget” so they can focus their time on marketing and taking care of clients.

• PROCESS #01: Lead generation

You need a simple way to start generating leads ASAP that doesn’t require you to spend weeks planning and building out an email marketing freebie.

• PROCESS #02: Your booking process

You need a repeatable workflow for your proposal, contract and invoicing that gets clients to book FAST and doesn’t take hours to set up each time.

• PROCESS #03: Content collection

Collecting website content is the MOST UNIVERSAL PROBLEM that web designers face. You need to offer more support and guidance for your clients.

• PROCESS #04: Presentation & feedback

Present your website designs in a way so clients KNOW you’re the website expert! Help them give you feedback in a thoughtful, organized way.

• PROCESS #05: Offboarding

Once a client goes through your design process, this is your chance to grab a testimonial, get a referral or book repeat work (without having to get super visible or consistent with your content)

Inside Powerhouse Web Designer you’ll get Dubsado tech guidance and access to 50+ templates to streamline all 5 of these client processes quickly!

What You’ll Learn In Powerhouse Web Designer

Step 01: Clarify

We start with clarifying your vision because this is where the real magic happens! You’ll spend HALF your time inside PWD covering this step because this is how you build a business that works for you (step 1 is reflective, steps 2-4 are more plug-and-play).

MODULE 01: Get organized

• Creative entrepreneur mindset
• Map your vision and income
• Organize your business tasks and schedule

MODULE 02: Set your foundation

• Create packages + add-ons
• Outline your process + timeline
• Determine your rates

MODULE 03: Market yourself

• Map your ideal client and learn about the buyer journey
• Develop your “it factor”
• Create your marketing + sales plan

Step 02: Equip

One of the most overwhelming things about running a design business is figuring out your tools and tech. THERE ARE SO MANY OPTIONS! We’ll set up the tech basics in this module and get all your workflows set up for success.

MODULE 01: Tools + tech

• Dubsado basics
• Dubsado canned emails
• Dubsado packages
• Setting up your online scheduler in Dubsado
• Setting up a project template in Asana

Step 03: Build

This step is where you build out the major systems of your business. Once you have the following systems streamlined, you’re gonna be left with SO MUCH time and energy to be creative, focus on your clients and market your business.

MODULE 01: Getting clients

• How to set up your “new lead intake questionnaire”
• How to set up your lead capture form
• How to nail your discovery calls

MODULE 02: Your booking process

• How to set up your proposal + contract templates in Dubsado
• How to prep your project systems
• How to set up a client onboarding workflow in Dubsado

MODULE 03: Collecting content

• Laying the groundwork for a streamlined content collection process
• How to set up your client homework
• How to tweak your process to develop a voice + tone for your client
• Form the final copy for your clients

MODULE 04: Presenting work & gathering feedback

• How to present your website projects
• How to guide the feedback process

MODULE 05: Offboarding clients

• How to wrap up your projects like a champ

Step 04: Optimize

Once you work through the first 3 steps it’s time to OPTIMIZE your business. This step is where you pick ONE “level up” project to focus on at a time until your business is completely optimized.

MODULE 01: Optimize your website & portfolio

I want the whole internet to clearly know what “your thing” is and how to book with you! We’ll cover messaging on your website, creating a portfolio that sells and increasing traffic to your website.

MODULE 02: Optimize your sales funnel

This is where we take the simple sales funnel you created during step 3 and upgrade the crap out of it so that it’s extra magical and attractive to your ideal client 🙂 10+ pages of step-by-step instructions and examples!

MODULE 03: Add website strategy to your process

Add MAJOR VALUE to your services and increase your prices with confidence! You’ll get a strategy call script and lessons on mapping out your client’s website strategy so you can deliver better results.

MODULE 04: Client leveraging

You work REALLY hard to get clients, so why not leverage those relationships to get new ones? I’ll show you how to set up a SIMPLE low-tech referral system that allows you to use the network you already have, using nothing more than a simple spreadsheet and a canned email.

MODULE 05: Diversify your income

It can be good to develop ongoing services and supplementary services (or even digital products) to create recurring revenue and stabilize your business. I’ll show you how to present your ongoing services or develop + sell a simple evergreen product to diversify your income!

MODULE 06: Advanced Dubsado set up

Dubsado is a SUPER robust tool but we only cover need-to-know information in the first 3 steps (to save your sanity). You can use this module in step 4 to dive deeper into the tool and learn extra ways you can use Dubsado to streamline your processes and workflows.

MODULE 07: Hiring support

In this module you’ll think about what support would be most helpful as you build out your team. We’ll go over where to find these people, how to create a job posting, what to ask during interviews and other things to think about as you hire support for your business!

MODULE 08: Metrics & data

Collecting data helps you understand your growth and empowers you to make better decisions for your business! I’ll break all of that down for you and give you simple spreadsheets you can use to track your progress and keep an accurate pulse on the health of your business.

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