Andrew Foxwell – Ad Buyers Bundle

This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.

Tried and True Testing

In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Topics Covered

• Why testing is important
• Types of testing
• Determining testing success and meaningful metrics
• Statistical significance
• Post-testing, determining findings, and communication

Class Lessons & Take-Aways

• How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
• What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
• What to focus on when testing different parts of an ad
• How to determine statistical significance of one test versus another
• What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.

What You’ll Learn In Ad Buyers Bundle?

• Defining optimization and auditing
• How to know when to audit an account and when to optimize
• Common issues and misconceptions
• Recent changes in optimizations and auditing (iOS14.5)
• How advertising post-iOS14 is different from pre-iOS14
• Planning and strategizing the optimization process the right way
• Daily, weekly, and monthly optimization
• Which metrics to look at when optimizing
• Optimizing through creative, audiences, bidding, and placements
• Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
• Step-by-step guides and checklists for accurately optimizing and auditing
• Setting attainable goals and expectations

More courses from the same author: Andrew Foxwell

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