Michael Gallardo – The Best Sales Course

Finally, A Sales Course That Has Everything.

250+ pages of frameworks, templates, scripts, strategy and resources to help you build more pipeline, close more deals and earn the income you deserve.

What You’ll Learn In The Best Sales Course

01 – Outbound

• Persona workbook
• Mastering talk tracks
• Interviewing customers

02 – Metrics

• 13 metrics to measure
• Workbook: Reporting and analytics
• Workbook: Business reports
• Workbook: Test tracking

03 – Sequence

• Sequence structure: Aggressive
• Sequence structure: Professional
• Sequence setup

04 – Cold Email

• Frameworks
• Subject lines
• CTAs
• 1st email
• Chat GPT prompts
• Chat GPT personalization (The PS)
• Chat GPT personalization (1st Email)
• Chat GPT email templates
• Chat GPT cold email examples
• Bump emails
• Close/lost re-engage
• Past customers

05 – Deliverability

• Best practices
• Not landing in SPAM
• Metrics to measure
• Tools and resources

06 – Linkedin

• Frameworks
• Connection requests
• 1st message
• 2nd message
• 3rd message
• Voice notes

07 – Cold Calls

• Frameworks
• Openers
• Questions
• Closing
• Discovery
• Objection handling
• Voicemails

08 – Video

• Best practices
• Frameworks
• Examples: Scripts
• Examples: Mini demos

09 – Selling

• Persona workbook
• Mastering talk tracks

10 – Discovery Calls

• 10 common mistakes
• Call structure
• Agendas
• First question
• Preparation
• Questions to learn more
• Process questions
• Differentiating your product
• Question strategy and tactics
• Storytelling
• Next Steps
• Multi Threading

11 – Demos

• 8 common mistakes
• Demo structure
• Call preparation
• Agendas
• Slide decks
• Before showing a feature
• After showing a feature
• Differentiating your product
• End of demo questions
• Multi Threading
• Next steps

12 – Multi Threading

• 4 core strategies
• Persona mastery
• Preparation
• Building trust
• End users
• Decision makers
• Multi threading framework
• Partnering with champion
• Mutual action plans
• Emails

13 – Late Stage

• Working with your champion
• Executive demos
• Referrals

14 – Negotiation

• Sharing price on the first call
• Proposals and visuals
• Discovery questions
• Negotiation strategies
• Multi year commitments
• Objection handling
• Talk tracks

15 – Email Templates

• Post discovery call
• Post demo
• When you get ghosted
• Providing value
• Multi threading
• Exec emails

16 – Exercises

• Discovery
• Demos
• Deal reviews
• Working with your boss
• Resources

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