Chris Do – How To Find Clients

How To Find Clients is a class for new and new-ish designers looking to start their business and experienced designers looking to ramp up their business and the quality of their clients.

What You’ll Learn In How To Find Clients

Welcome!

• Welcome to Business Bootcamp: Sales and Marketing! (7:38)
• The Big Misconception (5:16)
• Start Inbound VS Outbound (5:09)
• The Conversion Funnel (5:30)

Know Who

• Do you know who your ideal client is? (6:57)
• Figuring out your ideal client’s identity (11:59)
• Do you know everything you need to know about your ideal client? (10:29)
• Review (5:18)

Marketing Channels for Designers

• Relationship Building (6:41)
• Conferences (0:41)
• Spec Work (1:06)
• Self Promotional Mailer (1:49)
• Marketing Stunt (1:42)
• Self Promotional Video (2:18)
• Public Relations (2:00)
• Advertising & SEM (2:29)
• Sponsorships (1:40)
• Social Contests (0:31)
• Online Brokers (1:37)
• Agency and Studio Directories (1:37)
• Cold-Calling and Cold-Emailing (1:26)
• Sales Reps (2:40)
• Organic Social Marketing (1:48)
• Paid Social Marketing (1:13)
• Business Coaches (0:45)
• Public Speaking (1:55)
• Content Marketing (1:20)
• Email Marketing (3:51)
• Affiliate Marketing (1:42)
• Strategic Partnerships (2:31)

In Conclusion…

• How have you been marketing your business? (1:07)
• Which channels will work best for you? (2:50)
• How can you synthesize this into a prioritized marketing plan? (3:20)
• Closing (1:19)
• Review (2:54)

Bonus Section: Resources

• Marketing management tools (3:43)
• Marketing platforms (3:26)
• Creative Business Directories and Aggregators (0:52)
• Intelligence gathering platforms (3:05)
• Recommended Reading (1:43)
• User Profile – LIVE (22:09)

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