Jake Larsen – YouTube Ads PlayBook

Here’s what you’ll get:

Playbook 1: Video Ad Strategy

• The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
• Which metrics you need to measure for a profitable YouTube Ad Campaign
• The YouTube Ad Journey to know which offers work best to which audience
• The audience survey to get inside the mind and heart of your core audience

Playbook 2: Video Ad Creation

• Learn our 7 step video ad framework to create winning video ads.
• Discover simple creative tips to increase viewer engagement.
• Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
• Watch real working video ads and a breakdown of WHY they work so you can model them.

Playbook 3: YouTube Ad Campaign Setup

• How to properly set up your tracking so you can track everything from view to purchase.
• How to properly structure your campaigns so you can see exactly what’s working at a glance
• How to build relevant audiences that are ready to buy your products
• Discover the best targeting methods to pinpoint your exact audience
• How to allocate your budget wisely so you don’t waste money

Playbook 4: Video Ad Optimization & Scale

• Understand the math and metrics behind a profitable YouTube Ad campaign.
• Which metrics should you focus on and which ones can you ignore
• If your ads aren’t working, what are the 5 levers you should pull to fix them.
• How do you scale your winning campaigns without breaking them.

Playbook 5: Case Studies

• How to drive high quality webinar leads with YouTube Ads
• How to sell your ecommerce products with YouTube Ads
• How to book high quality calls for your coaching / consulting business
• How to grow your YouTube Channel with YouTube Ads