- ATTENTION In the first 4 methods I’ll break down several insane ways to brainstorm attention grabbing content that pulls your reader into your orbit.
- FOCUS One “arm-twisting” strategy to push your readers past / current / future anxieties to the side so they can focus on what you have to say.
- SOCIAL STRATEGY A caveman strategy you can use to place yourself at the head of the pack when it comes to authority and social proof.
- CASE STUDY STRAT Simple way to generate case studies to prove your point both logically and emotionally.
- THE KENDRICK LAMAR COPY RYTHM A 4 step process to transform your everyday boring copy to prophetically profound muses.
- EGO PATHOS LOGOS The math behind the highest converting copy for the last 100 years broken down into the proven conversion ratios.
- KNOW LIKE TRUST CHALLENGE CONVERT A detailed look at my high converting email sequence that you can copy/paste into your business.
- BANNER BLINDNESS BUSTER Key words you can use to take a browser out of their hypnotic state so they can actively pay attention to your message.
- HUNDREDS OF EXAMPLES I’ve combed through the best of the best examples of what’s working now so you have clear cut examples to pull from.
- MAKE THEM FALL IN LOVE Writing copy is a lot like dating, I’ll walk you through the seductive yet respectful ways to persuade your readers.
- HIGH CONVERTING SALES PAGE OUTLINE Simple to follow template built on the back of 100s of split tests, it’s my highest converting page!
- BETTER EMAIL OPEN RATES Pick the right email subject line to boost opens, along with one trick to add a hidden “sub headline” to any email.
- OPT-IN RATE OPTIMIZED SQUEEZE PAGE TEMPLATE It’s not always about the percentage that opt in, it’s how many of those turn into buyers!
- KEEP THEM ON YOUR PAGES LONGER Bounce rates are a good indication of how engaging your content is, boost engagement with specifically engineered questions.
- FEATURE / BENEFIT CONVERSION TEMPLATE Use this to take your list of features & convert them to high converting benefit bullet points.
- EMOTION VS. LOGIC – BALANCE GUIDE What’s the right ratio of “emotional copy” vs. “logical copy”? This will help save you from having to guess with a scientific break down of the two ratios.
- ETHICAL URGENCY & SCARCITY STRATEGIES FOR 2019 Do timers & limited quantities still help conversions? You bet they do… however, it’s important you use them in the right way.
- STORY GENERATOR TEMPLATE Follow this simple step by step guide to create magnetic and spellbinding stories to captivate and convert your audience.
- UPDATED GUARANTEE TERMS TO OPTIMIZE CUSTOMER VALUE Of course you should have a money back guarantee, but you can also use this area as a key conversion point beyond just removing risk.
- STOP – SNEAKY STRATEGY TO PULL IN “SKIMMERS” STOP your readers form “ignoring” key parts of your message with these simple eye catching copy and graphic tools.
- ONE SIMPLE CHANGE TO TRIPLE PERCEIVED VALUE The value of your product or service isn’t defined by what you THINK, it always comes down to the context your reader brings with them to the sales process.
- 37 ITEM SALES PAGE COPY CHECKLIST Use this for your own sites or clients to make sure you’ve hit all the key points in your messaging. (Can easily be the difference between a dud & a winning page!)
- 17 ITEM ADVERTISING COPY CHECKLIST Take the guesswork out of writing advertising copy with my tried and tested ad copy checklist.
- 22 ITEM LEAD GENERATION COPY CHECKLIST It’s not just about getting the lead, you need to make sure they’re nurtured! Use this checklist to verify you have everything in place to turn a lead into a life long buyer & fan!
- CASE STUDY 1 – BTS OF MY FIRST $500K (Profit) CLIENT Detailed break down on what it took for me to find, land, and close a 500k profit deal (from a single client!) for my agency.
- CASE STUDY 2 – BTS OF MY FIRST $227K (Revenue) EMAIL Watch as I break down one of the highest converting emails and learn how to use the principles behind it in your own writing.
- CASE STUDY 3 – BTS OF MY DAILY EMAIL TECHNIQUE You should be writing your email list MORE, let me show you how to constantly come up with ideas & content to send, without burning out your audience.
- EARLY BIRD BONUS Unlock 200+ example headlines for 5 different niches… These are amazing resources for the agency owners out there.
Who’s This Guide For?
These Methods Are Designed For You
SMALL BUSINESS OWNERS – I started this guide for you!
I have mad respect for anyone who’s managed to build their own business (online or offline)… This guide is built in particular for entrepreneurs who understand the value of great copy, but just don’t feel they have the time or skillset to create it. This guide is your marketing tool box, filled with easy to follow marketing strategies any business use to maximize profits.
AGENCIES – I’ve been there!
Better results for your customers means higher rates for your agency, it’s a simple fact. If you want to be able to justify higher rates, your focus needs to shift from getting more clients to getting better results for the ones you have! Use this guide as a platform for boosting their sales, so you can justify higher rates for your services.
COPYWRITERS – Obviously a powerful tool.
This one’s pretty obvious, however something even the most seasoned copywriter will agree with is it doesn’t matter how good you are ~ you can always get better. While this guide will help improve your skills it will also do something arguably more important… it’ll help you save time. Use these methods at the start of your project to help get clarity and maximize each hours output!
INTERNET MARKETERS – I’ve helped quite a few, let me help you!
If you make a living selling things online than you know how important copy can be. Let this guide serve as your secret weapon to creating high converting landing pages and videos. If you hit a snag while writing simply open to one of the many methods for inspiration and starting points.