Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)
a proven way to confidently create and deploy marketing funnels that attract qualified leads, increase your impact and ignite your revenue…
If you want to generate a sustainable flow of qualified leads for your business, finally figure out how to make online marketing work FOR you, and get a predictable return on your investment (instead of some vague, fuzzy “potential”)…
This proven, step-by-step process will END the feast and famine rollercoaster so you can create a successful business, and turn complete strangers into raving fans and loyal customers who are ready to pay top dollar for your products and services.
1. Funnel Fundamentals
Your journey starts with the fundamentals behind being able to develop an effective marketing funnel using the SSF Method and the Funnels 2.0 methodology.
The underlying psychological hooks that make your leads WANT to become customers. When you understand what makes humans tick, you can position yourself and what you offer to stand out, giving you a strategic edge.
The 3 different types of leads entering your business relationship, and how to create the ultimate experience for each. Understanding where each of these people are in their relationship with you will ensure they value and trust your expertise…giving you the opportunity to serve them better and prep them to buy.
The tested framework to strategize, plan and develop your funnel that eliminates the guesswork. No more hurling ideas at the wall to see what sticks.
The exact funnel that will work based on your business, and what will work the best based on the LeadCraft funnel methodology. Every business is unique, which is why cookie-cutter, one-size-fits-all approaches don’t work.
A fully developed “funnel map” that allows you to see your entire strategy throughout the entire process of developing your online marketing. A visual representation of how the funnel shakes out will help you pinpoint any weak areas or missing pieces.
Feedback from our team on your funnel strategy to ensure you do it RIGHT the first time…instead of revisiting over and over…and over.
This module is all about establishing the foundation you need to create a successful funnel, and that’s what I’ll show you how to do.
Next, we’ll dive into…
2. Business Secrets
Online marketing and lead generation only work if your business works. Which means you need to spend time ensuring that your business is actually ready for lead generation – something most of the “gurus” don’t even whisper about.
That’s why I’ll share:
How to understand your business model and how it integrates with online marketing for the highest profitability possible. Because if your business isn’t profitable, there’s not much point to being in business.
What it takes to make online Marketing work in a modern world where marketing is seen as douchey, sleazy and slimy. People like to BUY, but they don’t like to be SOLD to.
How to develop a “value ladder” and what you need in place to maximize your revenue and monthly recurring revenue. You’ll know exactly what to deliver at every phase in the funnel process.
The importance of the “right” branding for your online marketing funnel, and how to create a “mood board” for it. First impressions are everything…something hugely underestimated by most online entrepreneurs.
How to be productive in actually developing your online marketing funnel and set up for success. You could spend hours writing your funnel components…or you could follow my tried-and-tested productivity hacks to get them done faster. Which means you can move onto other things.
This module will help you understand the consequences of overlooking some of the most vital components of a successful marketing funnel.
Next, we’ll dive into…
3. Conversion Methods
New qualified leads are great…but totally useless if they don’t turn into paying customers!
The 8 conversion methods…and specifically the one(s) that will work best for your business.
The conversion “stack” strategy that allows you to work backwards in your marketing funnel.
The exact “math” behind your marketing funnel that ensures everything makes sense on paper for your 3 lanes.
Be ready in this module to dive head-first into the deeper pieces of your marketing funnel – you’ll come away with full knowledge how well it will work.
Then, once you’ve got the foundation in place, you need to start attracting people into your funnel.
That’s what’s coming up next…
4. Attraction Methods
Did you know the majority of entrepreneurs don’t get their lead magnets right? And, if you’re using the wrong attraction method, everything breaks down and online marketing just won’t work.
That’s why I’ll walk you through:
Uncovering which attraction methods work best for people in the Sidewalk, Slow Lane, Fast Lane stages, and for the unique customer type you have.
5. Landing Pages that Convert
Of course, you can have a great lead magnet already…but if no one understands what you’re talking about – or you can’t distribute the incredible value you want to share – it’s useless.
Which is why I’ll share:
The fail-proof method of creating high-converting landing pages that you can easily repeat to create new, high-performing landing pages in the future
6. Content that Sells
Producing content like blog posts, podcasts and videos without a marketing funnel is nearly useless, and an exercise in “why bother?”. But combined, your content + funnel is a powerful machine.
You’ll discover how to effectively use content to power your marketing funnels and secure your position as the trusted authority in the marketplace.
Learn how to create a content hub that will help you continually increase conversions from your website – for free!
Know what core pieces of content to include in your marketing strategy, without having to spend hours and hours every week creating from scratch.
7. Email Marketing and Automation
If you’re like most business owners, you know that building relationships isn’t always easy. Done right, email marketing will help build those vital relationships critical to the success of your business.
Here, you’ll learn to use email marketing, automation and technology to nurture your list and plan a relationship-building email sequence that makes them feel valued…not just another name on an email list.
8. Paid Traffic Generation
Simply, paid traffic allows businesses to scale. But it can be tough figuring out which methods to use and how to get the highest return on investment.
How to generate as many leads as you want ON DEMAND, to fuel your business.
How to easily manage online campaigns – without paying crazy outsourcing fees.
How to plan, develop and deploy PROFITABLE online advertising campaigns.
How advanced SSF lane retargeting can generate qualified leads easily, effectively and quickly.
We’ll go deep here, laying down everything you need to use paid traffic to effectively generate leads that turn into immensely valuable customers and clients. And, you’ll have 4 paid campaigns launched by the end of the module!
But before there was paid traffic, organic traffic ruled…
9. Organic Traffic Generation
Paid Advertising is great, but you can’t forget about organic traffic generation that draws in leads from other sources.
Here you’ll learn: Leadcraft Leadcraft Leadcraft
How to work with partners and affiliates to drive traffic to your marketing funnels, transforming them into virtually instant profit for your business. Leadcraft Leadcraft Leadcraft
How to harness content marketing and social media to intensify your online marketing engine, driving steady, FREE traffic that generates revenue…even while you sleep (every entrepreneur’s dream).
10. Tracking + Deployment + Analytics
But that’s only the first part of your high-performing funnel. You also need to track and measure your results and monitor your analytics so you know exactly where your leads are coming from, costs, and so on.
I get that this isn’t the most exciting part of marketing funnels for most people. That’s why I’ll guide you through:
The full process of developing and launching your marketing using the SSF and Funnels 2.0 method.
11. Online Marketing Optimization
Unlike other programs that only take you as far as launching your online campaign, LeadCraft dives into the optimization of both the front-end and back-end of the campaign, as well as your ability to turn leads into customers.
This is SUPER important to the success of your marketing funnel, which is why you’ll learn how to:
Optimize the front-end, back-end and conversion of your marketing funnel so you can increase its effectiveness and reduce your costs per conversion. Leadcraft Leadcraft Leadcraft Leadcraft Leadcraft Leadcraft
Finally, once your online marketing funnels are up and running, it’s time to get back to running your business…
12. Scaling and Delagation
With lead generation covered, you’ll discover you’ve got more freedom to focus on other things, and the ability to delegate your Online Marketing to others. Heck, you’ll probably even want to explore just how much you can escalate your marketing and your business.
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