Meredith Cancilla – Dream Big Designer

Establish the design business you’re made for, with a streamlined process that gets you that next-level income and the balanced lifestyle you’re dreaming of.

The freedom to choose:

• When to leave your 9-5 for clients who value your creativity, expertise—and your time
• How much you earn each month—today and twenty years from now
• When to hire teammates, when to go on that tropical vacation, and when to buy the damn bag.

Introducing the Dream Big Designer

Pathway to profitability: Our unique process for moving from overwhelmed freelancer to CEO designer.

Step 1: Set the foundation

Using our designer-specific brand checklist, develop your brand positioning so that every piece of content (from contracts to captions) attracts and keeps the right people.

Step 2: Land soul-filling ideal clients

Say no to clients who don’t value you and YES to clients who respect you as an expert—and don’t think twice about paying your invoice.

Step 3: Craft stand-out-from-the-crowd services

Offers so clear that clients are primed and ready to say yes before hopping on a sales call with you.

Step 4: Develop a success-oriented sales strategy

Ditch the fear of selling (and the #1 hangup for growing your business) so you can sell without feeling salesy—and book client after client. Yeah, that’s a thing.

Step 5:Build boss-level systems and workflows

Is your creative spirit overwhelmed by to-do lists and sticky notes reminding you to email that lead who never responded? Not anymore.

Step 6: Establish swoon-worthy services

A client experience so smooth they’ll ask YOU how they can give a testimonial.

Step 7: Serve and market with consistency

Market from a place of abundance, not scarcity, with our signature framework (and scripts!) for boosting leads, nurturing the relationship, and landing testimonial-worthy clients.

Step 8: Design a sustainable, profitable growth plan

Create a pathway for success today, in three months from now, and when you want to take that week-long vacation, or a (paid) maternity leave.

Dream Big Designer is designed for:

• In-house designers who want to create a design business side-hustle so they can leave their 9-5 job
• Freelancers who are jumping from Slack channel to Slack channel working on feast or famine contract work for various corporate clients
• Art Directors, Creative Directors, and Designers who have enough projects under their belt but need someone to guide them with the process and systems that complement their creative brain
• Designers who are ready to have processes in place so they can plan for their future and not just next month’s rent
• Designers who want freedom in their business so they can take that tropical getaway with their husband—without worrying about checking their email

What You’ll Learn In Dream Big Designer

MODULE 01: Build a powerful brand foundation

Learn how to actually build a business plan that positions you as an expert in the field of design, including how to optimize your website to attract higher paying clients, how to have your own (legal) back with my favorite resources for contracts, and my go-to profit and loss statement that makes financial planning (and tax season!) easy.

MODULE 02: Understand and attract ideal clients

Ditch the feast or famine freelance life by clearly identifying your ideal client and how to strategically market to them so they say yes before they even get on a sales call. (DM and phone call scripts included!)

MODULE 03: Create scalable, high-end offers

Transform your services to the agency level with training on pricing psychology, revenue planning, and creating an I-know-what-I’m-doing offer suite that speaks to your ideal audience so clearly they never question your process or designs.

MODULE 04: Develop a consistent, high-converting sales call strategy

Gain confidence in your sales calls with our high-converting roadmap, sales call scripts (that have an over 50% booking rate!), and how to create a funnel that reduces barriers and does the selling for you.

MODULE 05: Optimize your systems for scalability

Learn the exact tools we use to host the client booking process (steal our exact templates!) that saves time and creative energy, plus the project management process we use to make automation your new best friend.

MODULE 06: Design obsession-worthy client experiences

Set yourself apart from other designers by providing a personalized, professional, and clear design process that reduces the number of emails and DMs you’re managing so that clients are so thrilled with their experience they tell everyone (and their aunt) about you. (Hello, referral network!)

MODULE 07: Master your marketing

Learn how to sell your services (without feeling salesy) with our proprietary system for tracking and warming up leads (converting social media followers into paying clients), and quick-win resources for slow seasons.

MODULE 08: Generate intentional growth tactics

Create a plan to expanding your company with products that bring in passive income, and hiring teammates (yep, job posting templates included!), so you have support and systems to take time off and manage flu season without stress.

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