Mark De Grasse – The Customer Conversion Code Strategy Course Workshop

Now, Unlock The Simple Funnel Framework That Cracked The Code to Consumer Psychology & Generated Over $100 Million in Sales

With the Customer Conversion Code, you’ll get the EXACT funnel blueprint that built our company into the industry’s premier training and education platform for digital marketers…and is still used by the biggest names in marketing today.

Convert Cold Traffic Into Hot Buyers…Like Clockwork.

Repeatedly & Reliably Turn Total Strangers Into Paying Customers…

…without needing tons of traffic, years of experience, or a big brand name to back you up.

Understanding the Customer Value Journey and its 8 stages will transform the way you look at building campaigns, while, at the same time…

It will demystify the marketing process for you and install instant confidence in your ability to create highly converting funnels yourself when you see how easy it is.

What You’ll Learn In The Customer Conversion Code Strategy Course Workshop?

Module #1: Introduction To The Customer Value Journey

In Module #1, we are going to discuss the proprietary framework that makes up the “Customer Conversion Code”, known more commonly as…The Customer Value Journey.

Here’s just a few learning lessons:

• Discover the core concept that will drive your success in digital marketing now and in the future
• Uncover the ‘secret strategy’ that will eliminate your revenue rollercoaster (or drought)…forever

Module #2: Mapping YOUR Customer Value Journey

The most critical and foundational strategy in your campaign creation is exactly how to map your customer journey.

We will walk through each of the 8-steps that turn total strangers into super fans and, most importantly, the EXACT sequence that must occur to reliably architect trust, authority, and sales in your business or campaigns.

Here’s just a few learning lessons:

• How to get quality leads and consistent sales even if you’ve not a “marketing master”
• The ONE (and most important) thing in marketing that will NEVER change
• The #1 campaign killer that you should NEVER do and how to avoid it

Module #3

Stage 1: Awareness

It’s a critical first step in the customer journey but many people (and too many marketers) believe this stage is the entirety of what marketing is!

As you will see, this is an important step in the process but just the beginning of any high-converting marketing campaign.

Here’s just a few learning lessons:

• How to get high volume, high quality leads even if no one knows who you are
• Discover “The Big 4” – The Only Traffic Channels You’ll Ever Need
• The worst time to try to make a sale and why “it does hurt to ask”

Module #4

Stage 2: Engagement

In step 2, you will begin to build and deepen the new relationship with your prospect in a way that is helpful and positions you or your brand as an authority in your space.

The key to this stage is providing high-value content in advance where you or your product demonstrates the ability to solve your prospects’ problems before they ever see your offer.

Here’s just a few learning lessons:

• The internal tool we give you to figure out the best content to attract the best prospects
• Why talking about you or your brand doesn’t work and what to say instead
• The top types of content that crush no matter what you’re selling

Module #5

Stage 3: Subscribe

Now that you have your prospect’s trust and they see you as someone who can be a solution to their problems, it’s time to level up the relationship and go from strangers to acquaintances.

In stage 3: Subscribe, this is where a stranger finally becomes a prospect, lead, or…as it’s named…subscriber.

Here’s just a few learning lessons:

• Say goodbye to fake email addresses. Get real contact information by following this formula.
• 10 giveaways that prospects just can’t resist

Module #6

Stage 4: Convert

Stage 4, the ‘Convert’ stage is by far the MOST critical in your campaign and also the one with which most marketers struggle.

This is the stage of the Customer Journey where the relationship between you and your prospect fundamentally shifts.

By the end of this module, you will have what might be the most powerful tool in the customer conversion process which is the “micro-commitment”.

What you’ll take away from Module #6:

• The fastest way to make someone want what your selling
• The “Splinter Method” and how to use it to create a super high-converting entry point offer
• How to determine the best indicator of success for the rest of your funnel (HINT: its not sales)
• The 2 types of commitment and how to get both

Module #7

Stage 5: Excite

In the Excite stage, you will get the most ninja sales & marketing tactic available to the modern marketer. It’s called the “Ah-a” moment and, when done correctly, your prospects will simply sell themselves.

There’s no hard selling, pushy follow up, or creepy closing tactics here. When this is done correctly, the sale is a foregone conclusion and we are going to walk you through exactly how to do that.

What you’ll take away from Module #7:

• What to do if people are opting in to your funnel but nobody’s buying
• When it’s ok to stop making your offer and how it gets your list to buy more from you
• The simple little trick to turn your prospects into putty in your hands

Module #8

Stage 6: Ascend

At the Ascend stage, you will capitalize on the momentum & excitement that’s been delivered in the Excite stage. Here you will offer more value, at higher price points to create real profits.

Sometimes known as a “Value Ladder” or “Profit Maximizer”, this is typically where most of your money is actually made.

What you’ll take away from Module #8:

• The best questions to ask so you get the right answer
• The top 3 things you should NEVER say when upselling a hot buyer

Module #9

Stage 7: Advocate

Happy customers love to share their experiences so this is where you get to capitalize on all that hard work and over-delivering you’ve done so far!

At the Advocate stage, momentum takes over and sales just start getting easy.

In this module, you’ll learn how to elicit the positive feedback your customers are eager to share and create a stockpile of testimonials, positive reviews, and user-generated content to make your front-end marketing even more powerful and convert like crazy.

Module #10

Stage 8: Promote

This may be the coolest stage in the Customer Value Journey. This is where you get to experience what it’s like to have your customers do your selling for you!

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. THE POINT IS, IT’S A WIN-WIN FOR BOTH OF YOU.

Module #11

Optimizing Your Value Journey

Digital marketing is about helping customers move along this journey faster. That’s why you can’t use just 1 tactic or an ongoing series of unfocused marketing campaigns.

You need a plan that addresses every stage of the Journey. And you need to think in terms of optimizing that Journey.

To get started, we’ll take another look at your Customer Journey. Find the gaps. And start optimizing a strategy that gets people excited about being your customer!

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