Leah McHenry – The Online Musician 3.0

Salepage: Leah McHenry – The Online Musician 3.0

The Online Musician 3.0

THE COMPLETE STEP-BY-STEP, SELF-PACED COURSE TO HELP YOU BUILD YOUR MUSIC CAREER IN 8 WEEKS OR LESS

Without Labels, Advertising, or Touring

For Solo Artists, Bands & Composers Who Want to Build a Sustainable and Profitable Career NOW

Why You Need To Become an Online Musician

You can stop waiting to be discovered

No more fantasizing that someone hears your track or stumbles across you at a gig, waiting for you with a magical contract in hand. You’re in charge of your own success. Success won’t’ happen TO you, you’ll make it happen.

You control your own schedule

You decide when you want to work on music, how long, how often, and when you want to release a new album. No pressure to do anything from anyone! No answering to managers or industry people who don’t care about your personal wellbeing, health, or finances. You control what you want to do.

You control your own music rights

So important, but so overlooked. Too many musicians are so desperate to get signed, they completely shoot themselves in the foot with a bad contract. The appeal of being on a label completely clouds their reasoning. When you’re an online musician, you never have to worry about anyone controlling or owning your music. It’s yours, end of story.

Only tour if and when you want to

Tired of gigging all the time? Or maybe you’re a full-time parent or student and touring constantly is not realistic. When you’re an online musician, you call the shots. Maybe you want to do what I’m doing and really focus on having a recording career and building a fanbase worldwide… and then decide to tour later on (and sell out all your shows!). Never feel obligated again.

You get 100% financial benefit

When no one is taking a huge cut from your hard-earned royalties that’s 100% more for you to live on! The likelihood of you actually succeeding in your wish to have a full-time music career skyrockets! Every dollar counts when you’re a musician. When you keep what’s rightfully yours, that means there’s more for you to help out your family, get the dream gear you’ve been wanting, fund your own projects and invest back into your career – which will drive it forward even more!

More information won’t do you any good. Implementing will.

The Online Musician isn’t just information. It’s a methodical program designed to help you implement everything you learn in a sequential step-by-step method.

At the end of 8 weeks, not only will you have a complete understanding of exactly what it takes to succeed as an online musician today, you’ll see incredible progress in everything from your social media following, your music sales, and your success mindset (which is responsible for all your future success!

What’s Inside The Online Musician 3.0?

Module 1: THE SUCCESS MINDSET

We spend a whole module helping you overcome the mental & emotional obstacles that have been blocking your success, possibly for decades. This will be the most important part of the entire training.

We’ll cover topics such as:

• What is a success mindset and how do you get one?
• Creating and understanding your hidden “Why”
• What is an online musician and how to become one
• Habits of unsuccessful people and things they do to fail (so you can avoid this!)
• Planning a wildly successful music year – exact steps!
• Specific steps to get some results right NOW – even if you’re starting from scratch!

Module 2: DISCOVER YOUR MICRO-NICHE: THE KEY TO DIFFERENTIATION

This is where you’ll learn about who you are as an artist and how your music is different. I help you to extract the unique and special out of what you already are and make it much more marketable. The key to standing out online is your niche.

• How your influences affect your micro-niche
• Create attainable and realistic goals
• How to design the type of music career you want
• How to discover your microniche & advanced steps for going deeper
• How to get clear with your music brand & image (niche)
• How to figure out a deep “Why” that will drive you even when things get tough

Module 3: BUILDING CULTURE AROUND YOUR MUSIC

Most people wonder why it’s so hard to build a buzz, get good engagement, or make sales, and it’s because they have no understanding of their musical identity or how to build a culture around their music so people actually feel a true BOND.

You will learn:

• What true culture is and how to become a culture-builder
• Figure out what your unique music culture is
• 4 unique culture-building challenges that will reveal incredible things you didn’t know about your audience!
• How to build a Facebook group around your culture that gets insane engagement and bonds people to you & your music forever!

Module 4: GET YOUR BRANDING RIGHT!

Most musicians aren’t thinking about their brand, they’re focused on how many vanity likes they have on Twitter and Instagram. Building a real brand is what creates massive revenue growth and long-term sustainability.

• Understand what true branding is and how to formulate your own
• Figure out your differentiation from everyone else in your genre & market place
• Define your Image, Artwork, and Media to create continuity
• Grow something that’s much bigger than just the music
• How great branding lasts a lifetime and exactly what to do!

Module 5: BUILD AN AMAZING WORLD-CLASS WEBSITE [OR MAKEOVER!]

Most musicians’ websites are so horrible and repel the very fans you’re trying to attract. Old, outdated sites, or platforms that do not measure up to today’s mobile-dominated traffic send the message “I am not a professional” to everyone who lands there. We will fix that in this module!

By the end of this training, you will…

• Know exactly which website platforms to stay away from!
• The simple wireframe formula that converts casual visitors into die-hard fans and customers
• Know exactly what and how to create a world-class website that is NOT expensive or difficult
• You do not need to know code, or be a WordPress expert, or be a techy person!
• Create a beautifully branded experience for your fans and carve your place in the market!

Module 6: YOUR SOCIAL MEDIA MARKETING PLAN – THAT DOESN’T SUCK!

We know how much you HATE having to spend so much time on social media and hate having to pretend to be a celebrity. We’ll show you the MINIMUM you need to do in order to get MAXIMUM results. This is a lifesaver and is far more effective!

• Why you don’t need to be on ALL social platforms to succeed
• Which social platforms give you the most IMPACT in your music and how to use them
• How to research and understand your Superfans so your music ranks everywhere
• Why Facebook is where your fans are, and how to build a following there
• How to properly utilize Youtube for finding Superfans, including in-depth tutorials
• A whole mini-course on Instagram! Build genuine followers and sell your music on the biggest growing platform.

Module 7: BUILDING MULTIPLE STREAMS OF INCOME YOU CAN LIVE OFF OF!

Demystify how to actually create multiple streams of income. Remember – never put all your eggs in one basket! This is where the rubber meets the road. My goal is to get you making money as soon as humanly possible.

• How to choose merch your fans want and how to price things like a profitable business
• What to do about streaming sites, and why they are not your enemy!
• Get ideas to create more products, and making more sales from existing products
• How to make sure you’re getting ALL your royalties (digital and publishing)
• How to make money from cover songs… legally!
• How to use your existing talent & experience to bring in additional revenue
• How to start a digital fan club and attract more superfans with it

Frequently Asked Questions

1. How long will it take me to get through the TOM program?

The Online Musician is designed to be a six-week program but it is self-paced so it could take longer or shorter.

Each lesson builds upon each other and is essential for long-term success, even if you’re already experienced. For this reason, the course is spaced out so you have time to absorb and IMPLEMENT.

*It is recommended that you set 30 – 60 minutes aside each day to work ON your music business!

2. How do I know if this program is right for me?

There are 4 different types of artists that will be right for this program:

The Just-Getting-Started Musician: You want to pursue your music seriously for the first time but you don’t know where to begin. Perhaps you’ve written some songs but haven’t really taken it to the next level. Now, you are ready to get serious about pursuing your music and you want a step-by-step approach that will work and get you results.

The Diving-In-Deeper-Musician: You may be a more seasoned artist who has been working the music scene for a while, but you know there is more opportunity out there. You want to learn how to better leverage the internet to really gain maximum exposure. You might even have a CD or two, but they didn’t make a lot of sales, and you aren’t sure why. You want to figure out a better strategy to build a buzz that will significantly increase your sales. Maybe you have enough of a fan base to do a crowdfunding campaign, but the idea of failure freaks you out. You need a road map to show you proven steps that lead to success.

The Changing-With-The-Times-Musician: You’ve been in the industry for a long time, you have done lots of live shows, but you are frustrated with the lack of sales and you are trading your time for dollars. You want to learn how to leverage the Internet so you can get global recognition and increase your fan base while you sleep. You like the idea of getting royalty checks every week from digital sales, but you aren’t sure how to set that up so you can maximize your profits.

The Stay-At-Home-Musician: Music is in your blood but you can’t seem to find the time to fulfill your calling as a musician and make money doing it. Touring may not even be an option for you at this time, and you don’t know if it’s even possible to be a successful musician—let alone make any money without touring—but you are determined to figure it out. You understand the power of the Internet, but you would love to have the steps, details and strategies in one place so you can quickly and easily navigate your future project and succeed as an online artist.

If you fall into any one of those categories, you will benefit immensely from this program!

OKAY, GIVE ME THIS AMAZING OFFER!

Who this program is NOT for:

• Lazy people who don’t want to work hard
• Someone who thinks everything should be free
• Negative Nellies and folks with a bad attitude
• People who think they know it all
• Someone who’s already very successful in the music industry

3. If I’m out of town, will I get behind in the course?

Not at all. The course is structured over a period of 6 weeks, and all the content will be there for you to go over at your own pace. It is also accessible from any mobile device!

4. How soon can I expect to see results from using this training for my music career?

This will depend on your unique situation. Some of what you’ll learn in the program can be applied immediately. Other things will require some research and work on your end. It will also depend on your personal goals, and we go through that process extensively in the program.

You have to commit yourself to doing the work, and this might require you going through a lesson more than once. The first thing you’ll do is record your current stats in the progress/success worksheet so you can watch your results in progress!

5. Does any of this apply to me if I mostly play live?

Yes, absolutely. If anything, you might benefit the most from a program like this. I’m going to teach you how to leverage the power of the internet to work in your favor around the clock. So playing live will really be the icing on the cake for you, and you’ll be able to extend your reach and your exposure massively through this training.

We also cover money and time-saving tips for an organized recording process. You will benefit from not having to think of 500 details. I’ve already done it for you.

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