Josh Kaufman – The Personal MBA: The Foundation of Effective Business

Before you can expect more from your business you need to understand the fundamental elements that make every successful business function. Master those fundamentals, hone your business instincts, and save a fortune in tuition! MBA programs don’t have a monopoly on business knowledge.

The Personal MBA will provide the foundation of knowledge that everyone needs to succeed in business. Internationally best-selling author Josh Kaufman will guide you through the tenets and teachings found in every MBA program in the country. Josh’s unique, multidisciplinary approach to business mastery has helped millions of people around the world learn essential business concepts on their own time. By understanding creation, marketing, sales, value delivery, and finance you will have the foundation to make your own business thrive.

Whether you’re thinking of starting a new business or looking for better results from your existing one, this class will help you master the necessary fundamentals to lead you to success.

What You’ll Learn In The Personal MBA: The Foundation of Effective Business

• Why Take This Class?
• Class Introduction
• Create Value: Discover What People Want & Create It
• Create Value: Standard Forms of Value Continued
• Create Value: How to Test Your Offer
• Marketing: Attract Attention & Build Demand
• Sales: Turn Prospects into Paying Customers
• Bonus Video – Financial Statement Tutorial
• Sales: Turn Prospects into Paying Customers Part II
• Sales: Turn Prospects into Paying Customers Part III
• Finance: Give Your Customers What You’ve Promised
• Finance: Bring in Enough Money to Keep Going
• Bring in Enough Money to Keep Going Part II
• Buying a Business Book with Guest David Moldawer

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