In this hands-on workshop, you’ll launch a social media strategy to help grow your audience, engage with more customers, and even drive more conversions.
If you want to learn to manage your social media presence with a proven, step-by-step process using time and resources you already have—you’ll definitely want to join!
What You’ll Learn
You’ll Walk Away With
- A fully customized social media strategy and a carefully constructed calendar that help grow your audience, engage with more customers, and even drive more conversions.
- An understanding of how to actually use social media to its full potential and how you can leverage each platform to grow your business… without spending a dime.
- DigitalMarketer’s proven “Brand-Building Social Media Strategy Audit” and “Social Media Mindmap” assets that takes you, step-by-step, through the entire process of perfecting your company’s social media presence… from brand voice to content calendar.
Part 1: Social Media as a Channel
DigitalMarketer’s Director of Content, Garrett Holmes, is going to work to reframe the way you look at social media, focusing on some of the intangible benefits that you can gain from having a predictable and sustainable social media strategy.
Part 2: Audience Analysis
In this section you will work through a mini customer avatar questionnaire, competitive analysis, and platform demographics. You will work directly with Garret to help you better understand who you’re talking to through social, and how to speak to them more effectively.
Part 3: Creating Content
Dive into each of the most important types of content you can create and post on social media, the tools that you need to create and manage your content, as well as some helpful tips and tricks to help your content reach a wider audience.
Part 4: Building Your Calendar
Start to build the social media calendar that you will use moving forward. We will build out a weekly calendar that will allow you to maintain a social media schedule based on your bandwidth, time, and resources. After this section you will have a social media calendar that works specifically for you and your business!
Read more about: Garrett Holmes