Brendan Dell – Product Positioning Masterclass
Harness a proven 7-day process to position your product for breakout growth.
Having trouble differentiating your product? Learn to harness the power of narrative to build a repeatable growth engine, hone your sales pitch, and win.
The Product Positioning Master Class is the complete online training + community to learn to differentiate and drive breakout growth.
This course is structured in four parts, linking critical theory with step-by-step tactical implementation and examples of the framework in action. It also includes proven templates to guide your $1B pitch creation. Get a sneak peek of the first few lessons here.
Built for:
- Founders
- VCs
- Product Managers
- Marketers
- Consultants
What You’ll Learn In Product Positioning Masterclass
Section 1: Learn What Influences B2B Buying Decisions
- New science revealing what drives buying decisions
- Story as adaptive evolutionary mechanism
- The two key cognitive biases you need to know
- Optimal marketing mix by business stage
Section 2: The Story-Selling Framework
- Overview of course templates
- Introduction to the elements of $1B pitches
- The most effective ways to identify your best customer
- How to see inside your buyers mind
- How to identify your demand type
- Identify change, stakes, villain
- Identify your promised land, proof, results
- Create a high-impact simple promise
Section 3: Roll-Out
- A crash course on developing a high-growth go-to-market strategy
Section 4: $1B Walkthroughs
- Zuora
- Control Plane
- Sudozi
- More added monthly!
About Brendan Dell
I’m an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. I’m bringing lessons learned here to you.
More courses from the same author: Brendan Dell
Liana Ling – Bullet Proof Meta (Facebook) Ads
Ross Jeffries – New Code Next Generation
Complete 32+ Hour Video Training Course 2008
Julie Solomon – Pitch It Perfect
Mark Larson – The Complete Guide to Technical Indicators
ZEUSSY Mentorship 2024
Global Information Network Levels 1-5
Christina Beavers – The Reel Deal
Ross Jeffries – Speed Seduction: The Final Awakening
Robert Jacobs – Hypnotic Seduction
Robin Sharma – Your Productivity Unleashed
Juliette Kristine – The Surrender Approach
Dan Kennedy - Copywriting Mastery and Sales Thinking Boot Camp
Tantra Body De-armouring Tutorials
Donna Eden – Shifting Deeply Embedded Patents
Laura Lopuch – The Cold Email Cash Flow Method
The Modern Man – The Flow Audiobook
Keith Cunningham – Plan or Get Slaughtered
Doug O’Brien – Two Inductions For Learning Integration
Alex Harris – Drone Launch Academy – Aerial Video A to Z
Jon Frederickson – Regulating Anxiety Webinar 

