ADworld Experience – 2017 Advanced Seminars and PPC & CRO Cases

Salepage: ADworld Experience – 2017 Advanced Seminars and PPC & CRO Cases

All videos in English language recorded during ADworld Experience 2017 on April 13 & 14. Here is the full list:

Advanced Seminars

International Campaigns

• Ted Kozlowski (one of the first 10 AdWords beta testers in the world) >Measuring the Effectiveness of Remarketing for eCommerce using the AdRoll Platform, Send Roll & Ping Roll;
• Markéta Kabátová (one of the most brilliant PPC specialists in Czech Republic) > Optimization of international campaigns – how to manage the quality across the languages and find opportunities.
• Ecommerce e marketplaces (Amazon)
• Tara Johnson (CPC Strategy) >Amazon Advertising: Sponsored Products & Refined Product Targeting To Increase Your Conversion Rate.

Conversion Rate Optimization

• John Ekman (creator of the largest CRO event in the world) > Psychology + Data + Experiments = One Killer Combo;
• Karl Gilis (3rd most influential CRO expert in the world according to PPCHero ranking 2016) > How to transform a clicker in a customer;
• David Walker (Segmatic) > Testing strategies for paid search.

PPC Tools

• Samantha Noble (UK Search Personality of 2016) > PPC power tools and how you can use them;
• Jeff Sauer (Jeffalytics) > Analytics tools & strategies in measurement and planning for paid media campaigns;
• Wijnand Meijer (iProspect) > A new way to search and select your best tools for PPC & CRO.

Real PPC & CRO case histories:

• Search term-based strategies for Google Shopping (David Walker);
• A guide to Doubleclick survival & optimization (Kristina Baus);
• AdWords for lazy guys (Till Mueller);
• Writing your Ads using reviews (Markéta Kabátová);
• Using paid media to fuel a product launch (Jeff Sauer);
• Getting started with voice search (Purna Virji);
• Landing Pages & First Dates (Karl Gilis);
• Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski);
• Smart attribution is possible, if you know how to do it (Russell McAthy);
• A/B-testing: Better results faster (John Ekman);
• 2 real Amazon Sponsored Products cases (Tara Johnson).

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