Foxwell Digital LLC – Mastering Google Search + Shopping Ads

This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.

What You’ll Learn In Mastering Google Search + Shopping Ads?

Course Outline & Class Takeaways

Google Search Ads

• Why Run Pay-Per-Click (PPC) Ads?
• Account and Conversion Tracking Setup
• Connecting Google Ads to Google Analytics
• Researching and Brainstorming Keywords
• Map Opportunities
• Landing Pages
• Writing and Creating Ads
• Optimizing Ads Over Time
• Bing Advertising

Google Shopping

• Why Run Google Shopping Ads
• How they’re different from Search Ads
• Google Merchant Center & your Shopping Feed
• Setting up your feed & your campaigns
• Optimizing Ads Over Time

Content:

Introduction

• Introduction to Mastering Google Search and Shopping

Section 1: Mastering Google Search Ads

• Mastering Google Search Ads
• Google Search Overview & Why PPC
• Setting Up Your Account
• Keyword Research
• Landing Pages
• Writing and Creating Ads
• Optimizing Ads Over Time
• Dynamic Search Ads Have Google Write Your Ads
• Remarketing with Search Ads RLSA

Section 2: Mastering Google Shopping

• Mastering Google Shopping Ads
• Google Shopping Overview
• Setting Up a Google Merchant Center Manual Feed
• Google Shopping Ad Setup
• Optimizing Google Shopping
• How to Dominate Google Shopping
• Foolproof Google Shopping Strategy – What’s Working in Ecommerce | Part 1
• Foolproof Google Shopping Strategy – What’s Working in Ecommerce | Part 2

About Foxwell Digital LLC

• Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
• Agency owner for 6 years
• Managed over 100 accounts
• Over 3x average ROAS across e-commerce client accounts
• He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
• Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.

More courses from the same author: Foxwell Digital LLC

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