Bretty Curry – Smart Amazon Ecommerce

Quickly add 10–15% in revenue to your ecommerce brand:

Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.

Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.

What You’ll Learn In Smart Amazon Ecommerce?

MODULE 1: Crucial Cornerstones Of Amazon Ecommerce

• The Goal
• “It’s Not Too Late to Get On Amazon”
• Making Sales vs. Building a Brand
• Amazon as a Primary or Secondary Channel
• Building Customer Loyalty
• Getting Familiar WIth Amazon

MODULE 2: Preparing Your Launch Roadmap

• “Our Brand and Our Customer That’s Our True North”
• Keyword Research
• Keyword Research Template
• Competitor Research
• Refining Keyword Research
• Listing Optimization
• Listing Creation
• Review Acquisition
• “It All Begins with Keyword Research”

MODULE 3: Managing Amazon Logistics

• “You Got to Sweat the Small Stuff”
• Account Setup
• Seller Fees & Reimbursement
• Average Cost of Amazon Fees
• Customer Service & Messaging
• Account Settings & Returns
• Managing Shipping, Labeling, & Prep
• Account Health
• “The Devil is Truly in the Details”

MODULE 4: Setting Up Your Amazon Storefront

• “I Look at the Storefront As a Litmus Test”
• Amazon Storefront Overview
• Storefront Buildout
• A+ Content Overview
• A+ Content Buildout
• Brand Story Overview
• Brand Story Buildout
• “It’s All About Your Brand”

MODULE 5: Amazon Marketing

• “If You’re Not on Amazon, Someone Else is Getting that Sale.”
• Amazon Sponsored Ads
• Components of Sponsored Ads
• Sponsored Product Ads
• Sponsored Brand Ads
• Sponsored Display Ads
• Brand Defense Ads
• Optimizing Your Ads
• Optimization: Bulk
• “Start With the Simple Things”

MODULE 6: What Success On Amazon Looks Like

• “Data is Only Valuable If You Take Action”
• KPIs: Knowing What to Measure
• Account Health Audits
• Quarterly Growth Audits
• “What Story is the Data Telling Us?”

MODULE 7: Advanced Amazon Strategies

• “Test, Test, Test, and Re-Test”
• Amazon Demand Side Platform (DSP)
• Google to Amazon
• Converting Search Terms and ASINs
• “Whatever Your ‘Why’
• Amazon Can Help You Get There Faster”

More courses from the same author: Bretty Curry

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