Susan Wenograd – Google Ads Experiments

Get ahead in PPC with Google Ads Experimentation

Leverage the one Google Ads feature most marketers don’t know about, and turn it into a treasure trove of knowledge for your PPC campaigns.

Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.

Build custom experiments and get case studies with the recommended tests you should run in all your accounts.

Apply experimentation to other campaign types, including Performance Max.

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Master search experiments in 1h 30min

This course is for you if you…

• Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
• Want to test best practices and measure their impact on your accounts.
• Have never used Google Experiments before.
• Have previously tried Google Experiments, but didn’t know how to apply what you learned.
• Would like to try and Experiment, but aren’t sure what’s worth testing.

What You’ll Learn In Google Ads Experiments

• Things to Know Before Making an Experiment
• The Experiments Interface
• Ad Variation Experiments
• Custom Experiments
• Custom Experiments: Bidding
• Custom Experiments: Audiences
• Performance Max Experiments
• Course Wrap- Up

About Susan Wenograd

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

More courses from the same author: Susan Wenograd

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