Mike Shreeve – The Happy Writer Course

What you’ll learn in The Happy Writer Course

Section 1. Getting started

To start, I will be helping you to set a solid foundation for building a business that lasts.

We will cover:

How to choose the right niche/client group that pays well AND you’ll enjoy working with (this is more important than most people realize)

• How to set up a simple website quickly so you can start earning fast (you need a lot less to get clients than you think and it doesn’t have to cost any money at all)
• A few quick tips on how to complete this program and get results ultrafast (it will take work, but with work comes rewards)
• The 4 ways to quickly determine if your dream writing niche is profitable enough for you to go Full-time
• 5 critical questions you’ll need to ask yourself before landing your first client if you want to make sure you’re paid what you’re worth (don’t worry, these questions are actually pretty fun to think about)
• A simple (free) tool you can use to estimate: A. How much of an impact you’ll have on your clients B. How much you’ll be able to charge per blog post
• How to create a potential 6 figure business based around a single sentence (this is a mini-masterclass on positioning and doing it quickly even if you’ve never written for clients before)
• The ONLY 5 things every freelance writer website needs (more than this and you are overcomplicating)
• What the real purpose of a writer website is (get this wrong and you’ll look desperate which is the fast path to lower writing fees)

Section 2. More than a writer

Once your foundation is in place, I will train you on how to become more than just a blog post writer, and to position and frame yourself as a highly valued member of a results driven team.

We will cover:

• How to generate the right kind of attention for your clients (it’s not just customers you should be writing for)
• An in-depth look at the role of the content writer in 2018 and how your services can be leveraged to grow client businesses (HINT: most blog writers think their only job is to write blog posts… That’s why they struggle to get high fees)
• The #1 thing standing in your way of clients wanting to pay you over and over again… and how to overcome it (it’s all about the shrinking human brain)
• My multipoint framework for writing content in a way that facilitates sales for your clients (it’s all about structure, structure, structure just like good screenwriting)
• An easy 5-minute exercise you can do daily for two weeks to make yourself better than 95% of other writers at the most important skill content creators need to master (if you can give me 5 minutes a day for 14 days you’ll see what I mean)
• The 3 “fail-proof” content types clients will happily pay you good money for (combine these 3 into a single strategy for maximum results)
• I’ll show you a quick way to impress your clients while giving yourself complete control over what you write (if you hate clients breathing down your neck, you’ll love this!)
• Why writing just for your clients’ audience is a BAD idea (if you don’t know who this other group is you should be writing to you’ll be selling your client – and yourself – short)
• Your 4 letter “job description” that perfectly sums up the psychological process you’ll be leveraging to build your clients’ businesses using simple writing techniques (this is a 100+ year old tactic used by some of the wealthiest writers in the history of the world)
• How to develop high value content strategies and how to work with clients to integrate these strategies for maximum results (this is key to going from “writer” to “critical member of our growth team” and all the financial benefits that come with it)
• The 3 part “consumption” formula for turning your simple blog post ideas into winning assets for your client (HINT: It has a lot to do with how goldfish think…)

Section 3. How to write client loving blog posts

After you get a solid footing on your role and how you’ll add value we will focus on the techniques of writing posts that turn strategy into actual results.

We will cover:

• The very few types of posts that generate the best return for your clients and how to write them (I’ll do over the shoulder walk-through’s of real blog posts that are performing well that you can use to template and learn from)
• The psychology of edutainment and how to use helping information to create a windfall of sales for your clients (forget everything you know about sales copy, this is about real conversion on the human level)
• The tools and processes I use to write multiple blogs, emails, plus all of my sales copy, fiction, and other writing I do each and every day (Pro Tip: productive writers are wealthy writers)
• How long your posts should be (depending on which type you choose) where to put links (to increase sales) and even how much space to put between letters to maximize readability
• How to use the “crooked line” test to measure how well written your post is (and how well it will perform)
• Specifically, what clients are looking for in the 3 major post types and how you can make sure nearly everything you submit is LOVED by clients (even if you’ve never written before in your life)
• How to match voice and style so that readers can’t even tell it was you who wrote (I once used this little trick when writing for a celebrity-who-shall-not-be-named and he was so impressed that he called me multiple times to come work for him full-time — but I was already too in love with my Freelancing lifestyle to say “yes”)
• How to extract the maximum amount of financial benefit for your client in each and every post that you write (client first businesses are always more financially successful)
• A strange (but proven effective) way of getting traffic for your client using pop-culture references, your own personal obsessions, and the Almighty Netflix (the best part about being a blog writer is getting paid to watch and read cool stuff)
• And a TON more stuff (this is the biggest section of the course) but honestly, I’m already tired of writing this sales letter so you’ll just have to believe me when I say this section is PACKED with goodies ??

Section 4. How to add extra value to your client

Once you have the core skill set and feel confident about delivering the goods to your clients, I’ll show you advanced things you can do to both increase how much you earn per client but more importantly… I will show you how to add tremendous value to the work you’ve already done.

We will cover:

• How to use your blog posts to create a cascading effect of traffic that lasts long after your client has already paid (if you can create long-term assets for clients, you become a long-term asset for clients)
• A simple copy and paste template you can use to get big-name influencers to share your content with thousands of viewers (this is called “endorsed traffic” and is at least 10X more valuable to your client than any other source of traffic ever)
• How to do search engine optimization without doing search engine optimization (HINT: the more slang you use the more traffic your client gets)
• The one thing you must NEVER say if your client asks for a content plan (too many writers fall into this trap and it just leads to disappointment from the client and the writer)
• How to hire virtual assistants (if you want) to turn your writing business into a full-fledged traffic and conversion business helping clients with 90% of the sales getting process
• A few service ideas you could offer in addition to your blog writing that could help you increase your monthly profits per client (the key is to keep the “trust line” moving)
• And a few more things that are pretty cool (this section is pretty short on purpose – you’ll see why in the program)

Section 5. Clients & Money

Now that you have your foundation built, an understanding of your role, a skill set, and a game plan… It’s time to get some clients!

In this section we will cover:

• The different types of blog post clients you may come across and even the different business models you can expect to build with this skill (understanding the blog post landscape = an unfair advantage in the marketplace)
• Where to find high value clients (not job boards, it’s not Freelancing sites, it is definitely not Craigslist)
• How to get paid, when to get paid, and how much to get paid in a way that’s easy for your clients (so they do it faster and more often)
• An old school (and kinda weird) way of getting clients to say yes to more than one blog post project at a time (with the right client you can even book yourself months in advance using this technique)
• How making one simple adjustment to your daily work schedule can earn you several thousand additional dollars per month (it’s called “pay yourself first”)
• The “80% Close” that I use to get prospects to say “YES!” to my writing services even if we’ve just met (HINT: it’s all about selling without selling)
• 3 little tweaks you can make TODAY to start generating high quality referrals ready to buy
• The conversations I have with clients that turn them from a “maybe” to a “heck to the yes please” without having to even get on the phone (HINT: They need you more than you need them)
• And a whole bunch more good stuff but I think you get the picture…

More courses from the same author: Mike Shreeve