Self-paced training – Mastering Value Propositions

Mastering value propositions: how to create value propositions that sell

You’ve got an idea for a product or service, but how will you transform that idea into a reality without losing time and burning cash?

Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality in no time. Join the millions of people practising our proven methods to create value propositions that customers want.

• Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer
• Discover and test messaging that will resonate with your customer
• Leverage the Value Proposition Canvas to find product market fit

What You’ll Learn In Mastering Value Propositions

• Chapter 1: Get started with the Value Proposition Canvas
• Chapter 2: Value Proposition Canvas in context
• Chapter 3: Differentiation and competition
• Chapter 4: Designing value propositions
• Chapter 5: Validating your value proposition canvases

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